Agency: Sibling Rivalry // Client: Audible & GOOP
Audible came to us looking for a visual identity for this audio-only podcast. We initially established static key art for the series as a whole, then expanded it for each of the four episodes. Once palette and aesthetic were established, imagery and typography were brought into motion to form our Hero :30 and :15 spot. Expansion one step further was applied to typography-based audiograms for social platforms, which highlighted key excerpts from each podcast episode.
I served as overall producer for all content, managing initial creative look dev, execution of design and animation, editorial + delivery of final assets in all required formats. VO from Gwyneth Paltrow was provided by client.
